Public Domain Photos: Coca-Cola Ad

Corner cafe in Natchez Mississippi with several cola ads displayed.

This iconic photograph comes from the Farm Security Administration/Office of War Information Color Photographs Collection in the Library of Congress.

Shot in 1940 in Natchez, Mississippi, this images captures a small town cafe, whose weathered appearance contrasts with several newer cola signs. The prominent sign is for Coca-Cola with its signature script typeface in red and white. In addition to Coca-Cola, there are ads for Royal Crown and Orange-Crush.

This image is notable for the weathered Western look of the cafe alone. The addition of the cola signs adds a modern twist to an otherwise sullen image.

This photo was taken by Marion Post Wolcott, who was working as an agent of the United States government. Because this image was taken by an employee of the federal government, it is in the public domain. Please note that while this image exists in the public domain, the logos, colors, and/or text on the advertisements may be trademarked. It is your responsibility to investigate any possible restriction to the use of this image.

60 megabyte TIFF. Hosted at the Library of Congress.

Public Domain Photos: Coca-Cola Ad

User Descriptions

  1. ki
    03.18.10

    The picture said about the store which is restaurant. The name plate of the store is written as pause and drink coca-cola. The store looks very old by the picture because the walls are not painted. The patches of the paint are coming out, we can even see the bricks of the store. There is a door and a window and are of brown in colour. There are also two other name slates present in the picture. On one plates written as Royal Crown Cola and on the other its written as orange crush. The name royal cola looks like a hot drink. So the store may be restaurant and bar. On the left side of the picture we can see an other door and on the right side we can see a road which means that the shop is in the corner of the road. The entrance of the door is like a glass door and the window has a mesh at its bottom. The store looks very much old as the path where we enter the bar is made of bricks and there is no plastering made on it. Also the window is slightly broken on its top.

  2. Rajeev Kumar
    03.20.10

    This picture may be of a restaurant or of a bar.It may be a small and cheap bar .May be it is closed now because it is looking very old and doors are very dirty. The bricks are visible and one can see the patches also.May be they were the suppliers of Coca-Cola.This bar cum restaurant may be placed in lonely area near by small town.That’s the board says to Pause…..DRINK.The color and style of hording is looking very old fashioned. It may be very famous and demanded bar because they have other name plates also.ROYAL CROWN cola must be very famous among strong men.This bar should be cheap because there is no decoration at all.Entrance is also not attractive.Door is very simple and it is not properly painted.Window is also broken .Design and color of glass also looks old fashioned.I can see one another door at the left side of the window it may be the second entrance.It seems it doesn’t contain any other floors because stairs are not there.The store seems very old and it is visible that it is closed from a long time.

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